For a reasonable priced straightener, I thought that the claims the Curlmaster Wet to Dry Ceramic Straightener was making had to be too good to be true. However, I was pleasantly surprised. This straightener, straightens and dries my wet, wavy hair all in one fell swoop. It shortens my getting-ready period significantly. No longer do I have to spend 45 drying my hair and another 30 straightening it... it can now all be done in one step. The Curlmaster Wet to Dry Ceramic Straightener also heats up really quickly as well, so you don't have to plug it in and then wait ten minutes for it to heat up, it's usually ready to go in a mere 2 to 3 minutes. Effectiveness Super effective, takes my wavy, wet hair from a hot mess, to sleek and pretty in no time. I'm amazed at how effective this little device is! Durability Also great. I've dropped it, banged it around, and traveled with it - and it still works like the day I took it out of the package the first time!