Excellent product! As a big fan of Belgian waffles (who could actually eat them every day), it was a no brainer purchase. The only problem was selecting between the numerous brands and makes. I can't speak for other brands but this one is excellent. The non-stick surface means the waffles pop right out and it doesn't take much to clean this product. SO easy to use because you let it preheat and put in your batter. Wait a few minutes and your waffle will come out golden-brown and ready to eat. That's it! You should know that it is very natural for a non-stick waffle maker to steam and smoke while it's making waffles and should not be alarmed. I know I was at first. Great product, and as long as you provide it with good waffle batter, the outcome will be delicious with whipped cream, maple syrup and other various fruit syrups. If you are a fan of Belgian waffles and don't necessarily want to go to a breakfast place to get them, buy this machine.