Crest original Review

                   A LITTLE HISTORY (some of it disgusting)

Egyptians used a "tooth paste" concocted from "iris flowers" in the 4th century A.D.

In the 19th century, the British got a hankering for "tooth powders" made from things as wild as chalk, salt, and pulverized brick or charcoal (argggggggh).

The first toothpaste incorporating fluoride hit the market in 1914.  The American Dental Association (ADA) condemned such formulas...

                                                            Ta-DAH!

... until Procter & Gamble's CREST got ADA approval as an anti-cavity dentifrice on August 1, 1960.  (P & G actually launched the CREST anti-cavity formula in 1955.  The company started doing its research in the early 1940s!)

P & G's 1955 formula led to our current, formidable market of fix-it toothpastes.  Brighten.  Whiten.  Kill odor-causing germs.  Choose your flavors, your stripes, your glittery gels.

But -- when you get tired of reading tooth paste labels or ads full of puffery and chemistry in very fine print -- just plain CREST Cavity Protection Regular Paste can still be found on any drugstore shelf.

Why is CREST Regular still around?  Because it does what it promises.  Its Fluoristat is a trademark for the active ingredient sodium fluoride.  AND... CREST fulfills its promise on exposed tooth roots common to aging as well as the pretty enameled surfaces we're now trying to whiten into oblivion.

Because many of the new formulas tend to irritate or burn my mouth and lips, I rely more on CREST Regular Paste as I get older.

Recently, I've put aside another, more powerful CREST paste.  My jury is out, but this might be just the thing for you!   CREST-Pro-Health-Fluoride-Toothpaste-Clean-Mint-7-8-oz-review-d0621

                                             TOOTH PASTE AND HEALTH

CREST Regular Paste and most toothpastes contain the foaming agent sodium lauryl sulfate, a chemical no-no as far as many consumers are concerned.

Furthermore, if you become obsessed with CREST and swallow gobs (rather than the residue from the pea-sized amount you're supposed to use), you should have the number of a Poison Control Center handy.

That's as good a reason as any to supervise young children learning how to brush properly.