When I first got this product in the mail I fell in love with the outer packaging. I though it was really cool and chic but the when I opened it I was startled to find out that the part where you apply it to your lips looked more like a crayon then a gloss or a lip stick. I also did not have a vey pleasant odor and smelled kind of waxy. I went for it anyway and put it on and i am so glad that i did because it is a beautiful long lasting bold color that truly looks natural! I also love how portable it is because the cap screw on nice and tight and you can throw it into your bag without having to worry about it spilling or writing on the inside of your bag. I wore it for a whole day and really only had to touch it up after I ate or drank something and my friends told me that it looked really good. This is a great matte color and I love it so much and it will become a regular addition to my makeup bag and a distinct part of several looks.