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I tried the Cover Girl and Olay Simply Ageless Foundation initially because I was intrigued with the "technology". I am 37 and do not have many wrinkles yet (knock wood) but I am always looking for that perfect skin, and really, who isn't? I love that it comes in so many shades. This was a huge plus for me. I did not like the "revolutionary" packaging as I find it cumbersome and not that easy to open. I always put moisturizer with sunscreen on underneath any of my make up and even though this has SPF, which I like, and Olay moisturizer I still use my regular stuff underneath. I think if you were looking for this make up to eliminate that first step you will be dissapointed. I don't think it glides on very easily without the moisturizer on underneath it. I also hated the sponge applicator. I found that it put the foundation on heavy and unevenly. I use my fingers and this is a sytem that works for me. I love the way it feels once it my it is applied and it seems that using your fingers really helps the foundation melt in to your skin.