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Now, first I would like to say that I am a male and I don't wear makeup too often. If I need to look my absolute best, and I can't due to acne or other blemishes, then I will take care of them. That being said, I don't have TOO much to compare this too, however I do have a general idea of makeup.
This product comes with a wand applicator, which at first seemed great, until I realized that the wand really applied too much for small skin blemishes. That wasn't too big of a deal though. Blending it can be a bit annoying sometimes, too. (But maybe that's just because of my lack of experience?) It was also difficult to find a good shade for me.
This product lasts a decent amount of time. Nothing bragable, but for the price it's definitely not bad. It does do a good job at covering up acne and other things. I would recommend the product to a friend, and despite stating more cons than pros, Covergirl Aquasmooth Concealer is a great product that you should try yourself.