This is my 5th flat iron purchase and my last. The heat dial only needs to be turned up half-way to straighten my hair with one pass. No touch-ups are needed. It stays straight until my hair gets wet. This iron leaves my hair perfectly shiny, straight and much healthier looking than any other product out there. Heats in 30 seconds and cuts my hairstyling time in half. It is worth every penny! I have natural curly, fine hair. I wanted an iron that could do everything from straighten and smooth to flip and curl the ends. My hairstyles and tools have to be quick and simple, but pretty, too. This is the iron for me! I can not think of one thing I would change or improve!
Fort Worth, TX