Colgate brand Sparkling White Cinnamint gel toothpaste tastes awesome! Makes me want to brush longer and more frequently because it is so refreshing. It tastes like a piece of candy instead of a personal hygiene product. Why in the world did it take so long for someone to come up with a cinnamon-flavored toothpaste? They should have done this a long time ago. It certainly appears to clean teeth just as well as any other toothpaste. I can't tell any difference for the whitening part of the toothpaste though.
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