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Colgate toothpast with backingsoda and peroxide is cheaper than crest and arm and hammer toothpaste as works just as great. My teeth feel very clean when I use this product! My 7 year old daughter and 6 year old step son used to use kids toothpaste but once they tried this toothpaste bye bye kids toothpaste. My kids do not think it's too hot, minty, nasty, etc... like I said before they really enjoy it.