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The product name is misleading in that I have not noticed my teeth getting whiter, but this toothpaste is excellent for making your teeth and gums feel like you've been to the dentist. When I floss along with the Colgate Total Advanced plus whitening toothpaste, and using my Crest Spinbrush Pro Whitening, my teeth feel really clean.
However neither of these products have made my teeth any whiter.