Colgate SpongeBob SquarePants Bubble Fruit Anticavity Toothpaste Review

My kids have symptoms of Celiac Disease and other multiple sensitivities, so we are avoiding all products with gluten. My 5-year-old's preschool class was learning about tooth care and brought home a trial sized SpongeBob toothpaste tube.

What I like about SpongeBob Colgate toothpaste:

• If something like this can get kids to brush, that's great.
• Contact information is clearly labeled on the package.
• Customer support was friendly and somewhat helpful.

What I don't like about SpongeBob Colgate toothpaste:

• If it's not gluten free, it's not for me (or the kids). Customer Service said the toothpaste did not have ingredients known to contain gluten but that there could be cross contamination from their suppliers. Imagine having to shop with three young children and needing to read each label and having to contact the manufacturer any time a product is not labeled as gluten free.
• It would be helpful if the label said something like "May contain gluten"--this would save me the time and hassle of calling the contact number and would help people who are doing programs to be able to choose products that are gluten free so that my kids don't feel left out
• In my opinion, SpongeBob is rude and disrespectful and I don't like for my kids to watch this cartoon. I think that Colgate could choose a better character to put on their packaging.

My Viewpoint:

I do not know how this SpongeBob Anticavity Fluoride Toothpaste tastes or how it works, but it may contain gluten. This is a big deal to my family because even trace amounts of gluten cause my kids to have severe abdominal pain. I think it would be helpful if Colgate would list their products as either "Gluten Free" or "May Contain Gluten" to make it easier on people who are searching for gluten free products.