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The colgate maxfresh with mini breathstrips really freshens your breath. I could feel the difference right away. I like to feel a clean fresh taste after brushing my teeth. It makes me want to brush my teeth more often. My breath feels fresher longer than with regular colgate toothpastes. I feel like I don't have to use as much toothpaste as with others. I've found that a little goes a long way. I am the kind of person that always uses too much of everything just to make sure it will work; but with the maxfresh with mini breathstrips I don't have to. I can see some whitening of my teeth but I believe I have not used it long enough to be sure it is actually the toothpaste of the fact that I have not been drinking as much coffee. An added plus that colgate maxfresh is affordable. I usually buy two or three at a time. I like to stock up on essential products and colgate makes it easy on a budget.