The first time I purchased something from Coach, was a key chain, which adorned my sporty bag from Walmart nicely. The cost of the key chain was like 8 times the price of my bag from Walmart though. Well - that's a little bit of my sense of humor back then.
Later I got a nice leather bag from Coach. We (me & my hubby) didn't really want a bag with Coach's big logo. Yeahh with that logo, people will look at you and admire that you have a handbag from Coach. But for us, why would you want to advertize their bag?
Though their prices are not as high as big names like Hermes, or Dior, etc,...