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The first time I purchased something from Coach, was a key chain, which adorned my sporty bag from Walmart nicely. The cost of the key chain was like 8 times the price of my bag from Walmart though. Well - that's a little bit of my sense of humor back then.
Later I got a nice leather bag from Coach. We (me & my hubby) didn't really want a bag with Coach's big logo. Yeahh with that logo, people will look at you and admire that you have a handbag from Coach. But for us, why would you want to advertize their bag?
Though their prices are not as high as big names like Hermes, or Dior, etc, they are not cheap. When we're paying more money, we usually expect a good quality item and good service. The bag quality is good, with a nice design, so it's a fair price. But when it comes to the service, I didn't feel good shopping at their store. Some (not all) sales clerks were just snobby. One of them kept looking around like she believed one of the customers would steal a bag at some point. I need to feel appreciated, not belittled nor suspected.
Basically it's a good quality item from Coach but the shopping experience could be much nicer.