My mom and I swear by this mascara! We both have dark hair, but oddly blonde and colorless lashes and brows. We don't leave the house without doing our eyes and lashes, and she and I always have this in our purse and a small size in our makeup kits at home. It is a perfect consistency mascara that lasts and doesn't deposit little flecks under your eyes. It lengthens and volumizes equally, which I need because my lashes are short and sparse. I recommend it over other brands in the $20-$35 range.