I tried this product once and wasn't incredibly wowed. I had heard really good things about it and had thought the commercials had brought up a good point about the "working from the wrong end" of the hair. I have very fine, dry and brittle hair. I tend to get dandruff in the cold months of winter and was hopeful that this brand of shampoo/conditioner would help take care of both issues. It didn't. After using both for a little over a month my hair felt slightly softer but not much stronger. The dandruff situation was a little improved but that may have just been from temperatures/humidity getting better outside. If there was a good deal on this brand or if the store was out of my regular brand I would probably purchase it again but I don't think I would go out of my way to purchase it otherwise. Effectiveness It worked okay but I was hoping for more. Particularly that my hair would feel a lot more healthier and stronger than it did end up feeling. Scent The scent wasn't exceptionally strong one way or the other.