I have naturally straight hair, but then again I also have a few little waves in my hair. I usually flat iron my hair to keep it all straight and tamed down. I was looking for a product that would kind of eliminate the use of my flat iron since its a bit rough on my hair. I came across this line of Herbal essence hair care and decided to give it a try. I must say I was really impressed. The price was great and I consider Herbal essence products to be high quality stuff! I loved the conditioner, it smells AMAZING, it is also very rich and creamy so only a little goes a long ways. I liked the shape of the bottles, they are very easy to handle in the shower without slipping out of my hand. The reason I only gave it 7 stars was because I did not notice much of a difference in my non straight parts of my hair. It was still wavy and I still had those annoying little fly away hairs. Effectiveness The conditioner itself is effective when it comes to moisturizing, it made my hair incredibly soft and silky. However, if you are looking to help straighten your hair, this product doesn't really do the trick. Scent I love the smell!