I love this hair dye! The color doesn't fade as fast as the other kinds of dye. The only problem is that I have thick hair. I have to buy two to three bottles of this dye to cover all my hair. If they sold the same kind of dye, for around the same price, and made it for "thick hair types", I would never have another complaint. But over all, it's the best out there. As I have said earlier, it doesn't fade and I forgot to mention, it doesn't leave your hair hard to handle and the smell is tolerable. I love it!!