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I drink vodka martinis VERY dry (read "no vermouth"). So vodka taste matters to me more than it does to most.
Ciroc is made from grapes rather than the typical vodka sources: grains or tubers. As most people know, vodka can be made from pretty much anything and, once distilled, it is usually impossible to determine the original material. Ciroc really hammers home the grape theme, putting a purple glass sphere on the bottle (it's supposed to look like a grape) and leaving a little grape taste in the bottle.
Of course distilling removes all trace of grape flavor, so any taste must be from adding grape back into the filtered product after distilling. Whether this is artificial flavoring squirted in, or just a touch of the original mash reintroduced is impossible to tell. I'd guess that it is easier to buy a barrel of chemical "grape" than try to introduce just the right amount of mash without destroying the purity of the finish.
After trying about 20 different vodkas over the years in various side-by-side comparisons, I'd settled on Grey Goose (also from France). I drank it exclusively for many years. It survived many subsequent taste tests.
Until Ciroc. This stuff has a perfect mouth feel and a gorgeous full body. It's the best tasting vodka you'll ever try. And it mixes smoother with anything sweet better than any alcohol period.