Ciroc is an excellent Vodka, although QUITE unique. It certainly is pronounced with Grape flavors, with anise and licorice undertones. This Vodka, none-the-less un-traditional, is a great product. Very smooth with little burning; just enough to remind you it’s a Vodka. While in the top of my list for uniqueness alone, it stands out as a great Vodka despite its uniqueness. There are certainly other traditional Vodkas out there that beat Ciroc, that by no-means detracts from the excellence of this product. My top-two Vodka’s are: 1) Ed Phillips & Sons Prairie (Organic) 2) Iceland Reyka And as a rule, remember, Grey Goose is good… but not for the price.