Though the Ultra Chi is somewhat pricey (usually around $120), it's is absolutely worth the buy. It smooths and straightens hair and doesn't cause nearly as much damage as other flat irons do. Last Winter, my hair was cut much shorter than expected (try 4 inches shorter!) and it's naturally curly. It was too short to leave curly or scrunched so I had to straighten it every day for two months! If I had been using any other flat iron, my hair would have been completely ruined by the end of the first month. It used to take me at least 45 minutes to straighten my hair with other straightening tools that I've used. With the Chi, it takes no more than 20 minutes, and everyone could use a little extra time. The Ultra Chi's ceramic plates heat up quickly and stay hot through out the entire straightening process. They also help protect hair while giving it a professionally finished, perfectly straight look. Especially in those cold and dry winter months, I would not trust my hair to any other straightener!
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