My favorite brand of toilet paper is Charmin! My favorite Charmin variety of toilet paper is Charmin Basic! To me this one is perfect because it has the right mix of softness and durability and absorption. I hate when a toilet paper is not absorbent enough and gets the stuff all over my hands, but with Charmin I don't have to worry about that happening! It doesn't tear and doesn't allow much to leak through. I like a little bit of a tougher toilet paper because it makes me feel like I'm cleaning effectively. I also like Charmin basic because it does not chafe or irritate me and doesn't cause me any allergic reactions. Charmin also does not leave a lot of dust on the toilet paper roll. If you have dark toilet paper holders you know what I mean! I grew up using Charmin toilet paper and I still use it today because it literally is the best toilet paper! It's a little bit more expensive then some brands but I would rather pay more for the quality you get with Charmin!