This is one of the best dog foods on the market. Quality of Ingredients After seeing the ingredients in lots of other dog foods I feel very good about giving this to my dog. It is more expensive than other pet foods, but just like people- you are what you eat. This dog food has mostly ingredients you can pronounce and it is wholesome for our dog to eat. This food doesn't contain wheat and chicken by-products that many other dog foods on the market contain. Many dogs are allergic to wheat, or the gluten in the wheat. Our dogs skin was very itchy when we first adopted her and within a few months of changing her to Organix food she stopped scratching!! Flavor Selection I think the flavor selections are perfect. Our dog likes the chicken the best. We have tried the lamb flavor but it was a bit rich for her and she didn't like it as much. She is not fond of the carrot bits in the food, but she likes everything else in the food. We have been very happy with the quality of the food.