Overall, I think this is a wonderful, and reliable store brand formula. It can come in handy when you've run out of your normal brand. Also, if you are breastfeeding and need back up. I purchased this formula, when it was on sale. I used it when there was a power blackout and all my baby's formula in our refridgerator went bad. I recommend this formula above many other store brands because it's reliable in not causing major side effects for your baby. Easily Digested If you have a bottle that minimizes colic and air, your baby shouldn't have any digestive problem. It has a gentle nature on the baby's belly. My daughter didn't have gas or spit up at all, and it was no problem for her to go back and forth between her regular brand. It's ingredients are FDA approved. Ease of Preparation You simply follow the preparation instructions (on the can). It doesn't take long at all. I recommend this formula for moms who are in the go, and can have a bottle ready to be made.