The main reason I always love Burt's Bees items is that they are made of more natural ingredients. I do not feel like my skin will become addicted to the chemicals and be unable to naturally function without the moisturizer. It just helps my skin do what it naturally does and keeps it moist while doing so. The second best thing that I love about this particular facial moisturizer is that it has SPF 15 included. I usually only like to use these during the day because if I go outside I want to make sure my delicate facial skin is protected from the harsh UV rays. I also like that this formula is not sticky or leaving behind a thick layer or film of grease on my skin. It does not feel like I am applying Vaseline, but rather than I am putting a cotton ball on my face. It immediately soaks in, but keeps my skin soft all day long. I would recommend this to everyone! Ease of Application Very easy to apply! Scent Does not really have a scent, but I like the way that it goes on.