I absolutely love this product. Bumble and Bumble Deeep Conditioner is a total life (hair) saver. I am a former hair coloring fanatic. I colored my hair as often as my mood changes--which is a lot! I went from my natural light brown to bleach blonde, then to dark red, and inky black and so on and so forth. Naturally, after all of that, my hair was totally stripped and ruined. I cut it super short and began using the Deeep Conditioner at least twice a week. I could tell a difference after the first use--my hair was so much silkier and healthier and shinier. Now my hair is past my shoulders and I am still and will be forever a fan of the Deeep Conditioner! It really saved my hair! The smell is super delish--it makes my shower time so much nicer. I put it on and then finish the rest of my shower routine and then I rinse and I'm done! Super easy with a great result! Effectiveness Took my hair from blah and sickly to healthy and shiny and strong!