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Well, it seems that BA's already has quite a reputation for losing luggage. It turns out they have the appaling 46% higher rate for this than any other airline! I have already had a bad experience with them several years ago and I swore I would never fly BA again, but still ended up on their flight because they are in partnership with my primary carrier. Sure enough, a short flight from Paris to Heathrow was enough to make my 5 day trip to a conference in London miserable. The luggage didn't arrive, which may happen to anyone; but for the following two days they kept telling me that I would get my bag within hours, while in reality they couldn't (or wouldn't) locate it. No wonder: as it turned out on day three, for who-knows-what reason they decided to return the bag to the States! Since I was at a very formal conference (gave a public speech, gala dinner, etc.), they told me they would reimburse me for the clothes that I had to buy for up to 800GBP (mind you, I had to spend more than that as I had no time to shop around), but now they're about to send me only $600, which is less then a half. Their customer service was incompetent and unhelpful, it took me hours on the phone to get through to a human being, and now they wouldn't honor their own promises. Bad, bad, bad!