I bought the Britax Boulevard 70 Convertible Car Seat for my toddler almost a year ago and have been very pleased with it from the beginning. I chose to buy this particular brand, because after shopping around, I found that the Britax brand is given some of the highest safety ratings in the convertible car seat market. Although a somewhat pricey investment, I felt that safety should come first when making a car seat purchase. My favorite features about this car seat are the easily adjustable straps (just push in a small lever towards the top front of the car seat to tighten and loosen), the plush and comfortable fabric, and the ease at which it installs. I am very pleased with my decision to buy this car seat and would recommend it to anyone. Ease of Installation Simple to install if you follow the directions Child's Comfort Plush fabric and padding makes for a very comfy seat Support and Safety I trust the Britax brand whole-heartedly in the safety category Ease of Use Easy to adjust straps and easy to get child in and out Design Designed with comfort and safety in mind - a winner! Durability Durable enough to handle the wear and tear brought on by a toddler.