I have really bad dark circles under my eyes, I have had them all my life and I am very fair skined so it's really bad, I have tried everything. I finally splurged for this serious dark circle eye creme and I dont think I would buy it again. I have been using it for 3 weeks now and notice nothing. Sure after you put it on it gives it a little shine of brightness to it but once I wash it off it is gone, it's nothing permenant, if I wanted something like this I could use a concealer. I thought this would be something that helps correct the problem not try to cover it which it really doesnt do either. Kind of dissapointed, especially for the price and considering the box had the picture with the girl and black under her eyes, i thought it would actually do something but really i havent noticed anything yet. It's not very moisturizing either.