I bruise very easily, and I find that if I put this arnica gel on right away, the bruise definitely fades more quickly. I actually had a large hematoma after a surgical procedure, and even though the doctor scoffed at me for using it, I put arnica gel on it every day. And I believe it made the hematoma heal faster than if I had done nothing. It is odorless, colorless and is not sticky when it dries. I also rub it into sore muscles and then use a heating pad when I've strained myself. It definitely helps me.