Using this product is easy, easier than using liquid foundation. You literally draw lines across your forehead, under eyes, over cheekbones and across the chin and blend. I find that it blends quite easily. There is a hidden bonus with using this product...no need for a separate concealer (it is a cocealer in and of itself) or powder (it doesn't leave a shine as is the case with some liquid makeups). The consistency of this foundation is similar to a powder-spun compact foundation; only it's in stick form...no need for the sponge applicator! Another little hidden bonus is, because it's small (about the size of a quarter in circumference and two lipsticks put together in length), it doesn't take up much space in the cosmetics bag. And like lipstick, it doesn't end at the base of the tube. There is another ¾" of product beyond the base. It has been my experience that the Foundation Stick wears very well; lasting all day with little or no touch-up required. And because BB uses yellow undertones in her foundations (unlike most cosmetics lines that still use pink undertones), it looks very natural and gives my complexion a warm healthy glow. I seem to get more compliments on my complexion when I wear the BB Founcation Stick. The coverage it provides is EXACTLY what I like...somewhere between cover the flaws and can't tell I'm wearing makeup. It really does provide a nice coverage. Also, I have combination skin (oily T-zone, dry cheek and eye area) and this product does not produce a shiny nose, chin or forehead I sometimes get using other products, even after several hours of wear. Nor does it cause blemishes or bumps in my problem areas.