When I was looking for an engagement ring, someone recommended bluenile.com to me, and I decided to check it out. Since I had not bought jewelry like this before, I was looking for reliable information on what I was doing. Bluenile.com give me very good information. I did not end up buying the engagement ring from there, but I have come back to it and used it since then. Ease of Use The information I was looking for was very easy to find. It is also easy to find a type of jewelry (engagement, wedding, necklace, etc). I like the option of custom building an engagement ring. I had a couple designs from this that I thought about using, but ultimately went with a premade one. Product Pricing When I first came to the site, I already had one particular ring in mind that I had seen at another store. Bluenile.com had the same ring, but it was a little more expensive, which is why I ultimately went with the other store. But I have found their prices to be pretty reasonable, which is why I have ended up using them since then. Shipping and Returns All orders have free shipping from FedEx, which I have found to be very helpful (and fast).