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I used to purchase Iams and was in the local pet supply store when a representative suggested this brand. I love that it has no by products, I feel safer giving this to my cats for their nutritional well being. And they seem to really like it to, when I added it to their diet, they didn't shy away and they didn't seem to suffer from any form of indigestion.
You can't find it at the local grocery store, but it is available at the big name pet supply places as well as the more boutique pet supply places.
It is marginally more expensive than the Iams I used to purchase, but I think it's worth it to keep my cats healthy and not needing to go to the vet all the time. I only get so many years with them, I want those years to be quality years.
My cats don't ask for much of anything, the least I can do is feed them well.