The thing I liked about Bioinfusion organics shampoo the most was how soft it made my hair feel, but my hair often turns out like that whenever I use an organic or all-natural shampoo. The texture just seems to change greatly. I had gotten a coupon or something for this and that was why I tried it. I'm not sure if it is all organic as it claims or not, but I was hoping so. I am trying to use more organic and all-natural products more often. The smell of this shampoo has a natural smell that's different than artificially scented shampoos, which is great to me. I really don't care if my shampoo smells great or not because it isn't going to last anyways, not after conditioning it and then hair spray or any other product I might use. Scentless shampoo to me would be a plus. All in all, I liked this shampoo enough to use the entire bottle, which I won't do if I don't like it. I noticed the more I used this, the better my hair seemed to get. I think it really did do some repairing of my hair, which I need because I color my roots every 6 to 8 weeks. I recommend trying this shampoo and sticking with it for several weeks to give it a chance to repair your hair. I don't think you'll be disappointed at all. Effectiveness Give it a chance. Repeated usage benefited my hair greatly. Scent A different, unique smell that I actually liked.