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I have recently started using a flat iron. I ahve long frizzy unruly grey hair. I have tried other products that are suppose ot help protect hair formt eh heat of a flat iron but none worked as well as this! My hair is thin and I normally wash it everyday. I use the Turn up the heat by Beyond The Zone after I get done towel drying my hair and before I blow dry it. The I spray a couple of sprays on my dry hair before I am going to use the flat iron. I get protection fomr both the blow drying and the flat iron from one product. It takes a small amount and it goes very far.I buy it from Sallys Beauty Supply store and I buy it when it is on sale. About $6.79 on sale for an 8.5 oz spray bottle. My hair looks so soft and silky after using this and I feel that I can use the flat iron without as much distress over the thought of damaging my hair from the heat. This protects it and makes it look so much better.