I love this product and as long as I can I intend to use it. It has the effects that I want in my makeup. Not only can it be put on dry, for a natural look, or it can be put on wet to have maximum coverage and that is one thing about this product that I absolutely love! If you have dry skin you can wet the make-up and help your skin look moisturized but if you have oily skin, you can put in on dry to help even out the oil on your skin. I also use several other different BeautiControl products such as the Lip Apeel, concealer, mascara, eye-liner, eye shadow, lipstick, and lip gloss. While not all of the products work for me, I do get what I want out of the ones that do. This foundation is specifically matched to your skin tone and is easily applied. I love this product because it works for me. I am not saying it will work for every person that tries it, but I am satisfied with the results. The purpose of this product is to look like you don't have any make-up on.