The Beats Wireless Solo 3 are considered top notch headphone and is an company that is owned by Apple. The head-phones are created for any and every one that likes music, but the target audience for Beat headphones are "bass-heads". A bass head is an individual that likes to hear a lot of bass along with the melody of the particular music they are listening too. "Bass-heads" in fact like Beats headphones purely due to the fact that Beats headphones are manufactured with the sole purpose of having loud, deep bass that you can literally feel. Sound: (4.5/5) The quality of sound that the Beats Solo 3 Wireless is un-paralleled, there are only two other types of head-phone that even come close to the beats sound quality. One being the JBL 300, and another being Monster headphones. These two are the best alternative to buy and this is because Monster used to manufacture Beats before Apple bought them and JBL headphones are more for someone who enjoys the melody of the given song without a lot of bass as they are more traditional headphones. With Beats Wireless Solo 3 you get more balance with melody and bass than in previous Beats headphones. With the wireless set you get a clearer and better sound, you hear great lows and highs in terms in pitch, the acoustics inside of Beats are fine tuned to maximize the balance, pitch and the clarity of the sound. Durability: (3/5) The durability that the Beats Wireless 3 has not the best in the market. It is manufactured using a lot of plastic parts and since it is as such the headphones aren't rated well when it comes to durability. A lot of other headphone manufacturers make they're headphone brackets from metal and there for increasing the headphones durability. This is one of the only fall backs of the Beats Wireless Solo 3. Style: (5/5) The style of the headphones are sleek, simplistic with very unique contours that allow you to identify them almost immediately. They have a glossy, smooth very refined appearance.