Genial, Screwy Comedy with a Premise That's Ten Years Too Late
into Independent Films, Movie guru, a man, Radio Host, a cult film connoisseur, married
JUN
23
2008
Be Kind Rewind —
Be Kind Rewind is a sweet little comedy directed by Michael Gondry (Eternal Sunshine of the Spotless Mind) from a script he must have written sometime around 1998. Jack Black and Mos Def head a strong cast that also includes Danny Glover and Mia Farrow.The story revolves around the dilapidated video store of the title, which deals exclusively in VHS rentals. By the time this movie hit theaters in 2007, most films were no longer available in the VHS format.
So part of the entire premise of the film is a hopeless anachronism, that Glover's character would be unaware of how major video rental chains function, and that the DVD supplanted VHS as the dominant rental medium for the last decade, and that major video rental chains are now getting crushed by Netflix.
The rest of the premise concerns Black's character becoming magnetized, then erasing all of the titles at the video store, so that he and Def are forced to remake all of the movies in "sweded" versions. If you are able to suspend disbelief and go with the flow, the movie is enjoyable, with some genuinely funny bits, and even some heart-tugging moments.
But I can't help but think this film would have done better had it been made ten years ago.
Last edited on Jun 23, 2008
Be Kind Rewind is recommended by jmdobies
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