I give this "Bath and body works signature collection shower gel- Carried away" an 8 because the scent does not last long at all :( Not like the other bath and body works shower gels I have tried, this one does not seem to last more than 10-15 minutes on your skin after your shower. You can smell it decently strong in the shower, depending on how much you use. It does have a very nice, fruity smell to it. This fragrance definitely reminds me of spring or summer. I love that they now have more shea and vitamin E in the ingredients, your skin feels much softer after your shower. Other than the scent not lasting long, this is a great product. Effectiveness This shower gel is very effective when it comes to getting your skin clean and soft. I use a loofah with approximately a quarter sized amount of shower gel, it gives me a great lather. My skin smells great (in the shower) and feels very soft and conditioned. Scent The scent smells great, almost fruity. The only thing I didn't like was that it wore off SO FAST. If you want it to last longer you may have to try using more.