I'm one of those poeple who likes the scent of all my toiletries to match, so I really like that Bath and Body Works offers shampoos and conditioners in many of their fragrences. The cherry blossom scent of the shampoo is pretty true to the cherry blossom fragrance (unlike, for example, the warm sugar vanilla conditioner, which smells reall wonky and does not really resemble the classic warm vanilla sugar scent at all). I was hesitant to try volumizing shampoo and conditioner, as I really hate the look of poofy hair (I am kind of a beauty minimalist), so I was relieved when I did not really notice any volumizing effect. I did, howver, find that after several consecutive uses of this shampoo, my scalp feels a bit dry, so I usually end up using Pantene for a wash or two after several washes with the BBW shampoo. I also do not feel like this shampoo gets my hair as clean as the Pantene, which is ok if I wash it daily. But if I miss a day, I can really tell a difference in how clean this shampoo gets my hair (unlike the Pantene, which does an equally good cleansing job no matter how long it has been since my last wash).