As a TV reporter, it's important for me to look my best in front of the camera. With hot lights and running around town, you have to find the best quality makeup for your skin.
I wear makeup every day and have fairly dry skin. To prep my face, I cleanse, moisturize, SPF, then add primer--all before the makeup.
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As a person with dry skin, it's hard to find a makeup primer that doesn't emphasize the flakiness. Other brands I've used include Lancome, Clinique and Smashbox primer. The top two brands I use includ this BareMinerals product and Smashbox. But this one gives me the same bang, for fewer bucks--a major plus!
Other than that, this makes my skin feel very soft and gives it a good finish before my foundation. Give this one a try. You'll love how it feels and makes your makeup truly last!