I received this foundation as a present for my birthday a few years ago. I have extremely pale skin, so it can sometimes be difficult to match my skin tone to makeup. I also have freckles, so that can make matching the color to my skin even harder. I tried the lightest shade of Avon's Personal Match foundation, and it turned out to match perfectly. I am so pleased with this product. I have been using it now for about three years and don't think I could ever switch. I had never worn any time of makeup on my face consistently before this product. Every type I had tried before felt too heavy and thick on my skin. I love that this product can match the color of my skin tone without having to completely cover it up and cake the makeup on. I absolutely love that this product has some SPF in it. It can be difficult finding a good foundation with sunscreen incorporated within. I am really grateful to not have to wear sunscreen in addition to my foundation.