I love Avon be blushed cheek color!! I was introduced to it by my grandmother who is a frequent Avon shopper! It comes in a tube kind of like lip stick, it looks really cool! It goes on very easily and doesn't require the use of a brush like with the powdery blush. This one I just glide it right onto my cheeks. It gives me a nice subtle but noticeable blush on my cheeks that looks really natural. It doesn't get oily and it doesn't smear or get flaky or anything throughout the day, it lasts all day and maintains it's color and looks natural all day. It is also very portable because it comes in a tube and doesn't require the blush brush to apply so any necessary touch ups are simple! A little bit of this blush goes a long way so this blush is definitely worth the price because it lasts so long! I'm still on my first tube after a few months but I will definitely purchase more when I run out!