While it is meant to be a face cleanser, I have used Avon's Anew Ultra Cream Cleanser mainly as a make up remover. While it can be a little bit on the steep side, I usually buy this product when it goes on sale and stock up so that I can just get more when there is another sale. It works absolutely great though! Effectiveness The Avon Anew Ultra Cream Cleanser works great as a makeup remover. During the nights when I don't feel like doing every single step that I usually do in my nightly ritual, I use this product for my makeup remover, my eye makeup remover, and my cleanser. It works great for removing eye makeup gently, although depending on the amount of mascara I am wearing it can be a bit of a struggle occasionally. Ease of Application This cleanser is super easy to use. It even has a pump so you don't have to unscrew a cap or worrying about breaking the top of your lid. Scent It smells a bit floral, but it is very light and subtle.