Anew Force Extra Triple lifting day cream is an excellent moisturizer. You can use it day or night; and it helps keep new wrinkles from forming. It is promoted that in one week you will see a 60% decrease in wrinkles and fine lines. This day formula also has sun protection; and there is a separate night cream if you need the extra moisture. I have used it for several years now and it has kept my skin soft and firm. Personally I use the day cream day and night as it seems to be just the right balance to keep my skin radiant and avoid breakouts. It has a regular price of about $22.00, but Avon frequently has specials on this item. However, even at the regular price it is well worth the expense. Just apply to a clean face and then apply your make up like usual. Your make up will go on smoothly and your face and neck are protected all day long. It is also SPF 15 so you will be protected against the harmful aging sun rays as well as keeping your skin hydrated.