I have used many eye creams, from the expensive strivectin to many of the drug store brands, and have found that the Avon Anew ultimate contouring system is by far the best. There is no burning of the tender skin, and no fading into the eye itself. The system is divided into two parts, the cream for the upper eye lid and crow's feet, and the elixer for beneath the eye. It is best when used twice a day, once in the morning when wakening, and once at night, just befor going to bed. It smooths the skin, and seems to tighten and shape the tissue around the eye itself, giving you a much younger, softer look. I have found that the longer I use it, the better I seem to look. The tiny lines around the corners of my eyes have basically disappeared and the skin under each eye has tightened and firmed, making me look much younger and healthier. I would recommend that this system be tried for at least a month to see the results. It is fairly priced for the benefits it gives, and is well worth the price.