This is a great title for what is inside. If this was food for my body I would have no problem eating it.. as this is food for your hair. The container is easy to handle while in the shower. It is a perfect size to slide into an overnight bag as well. I Effectiveness This is the only shampoo my son will use and I give him plenty of it for Christmas so he can have it. It makes a nice addition to a basket with Aveeno products such as bar soap and body lotion with a set of towels. It leaves your hair feeling clean but not dried out. I like to keep some in the guest bathroom as well as it can be used by both men and women and works great for color treated or non color treated hair. Scent This has a clean scent , not overpowering in any way. My hair is long so I can smell my hair all day long. This reminds me how clean I am and confident that others can also smell the clean aura from this shampoo. It goes well with the conditioner of the same type.