I bought this product because I was feeling like my face was a little dead for a lack of a better term. I hapened to be shopping in Wal-mart for a more expensive product (as I was using normal Dial soap to keep the germs away). I used Aveeno and was surprised to actually see a change. I also use their facial cleanser and apply the moisterizer on afterwards. It has truly made a difference to my appearance. My face seems brighter and more alive than before. I recommend this Aveeno product to those who want moisture in their life. I also recommend Aveeno for any othe need that you may have as well. Good luck!