I use a variety of brands of lotions. Truthfully I buy whatever is on sale. One of my surpising favorite is Suave. I like the scent that is evident, but certainly not over powering.
Aveeno daily moisturizing lotion isn't one of my must haves. And it would have to be a very good deal for me to be a repeat consumer. The thickness is fine and it isn't greasy at all. Which is a major plus. I hate it when lotions are greasy.
The main thing I don't like about aveeno lotion is it doesn't seem to have anything extra. It doesn't have a definable scent. It smells like nothingness. I don't want an overpowering scent that rubs off on everything that I touch, but a light defining scent makes the product complete.
I don't feel this product performs any better than any other lotion on the market, and if anything I am disappointed because the company promotes a higher end (drug store anyway) product and there is nothing that sets this apart.
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