I've used Avalon Organics before and while trying to find a new facial cleanser I came across this Vitamin C one. So I bought both the cleanser and the moisturizer. I think it's more effective when you use the same brand or at least the same variety. I do like the fact that this moisturizer went on smoothly and smoothed over my skin easily. The citrus smell is still pretty strong though as in the facial cleanser so if you don't mind the citrusy scent then it won't bother you. I've read that Vitamin C in facial products can help reduce free radicals but not sure how much of it you have to use. I did notice that my skin was a bit lighter in appearance but it was after using the moisturizer for awhile. Effectiveness I think this works great as long as you continue to use it regularly. I did notice my skin tone lighter but that was after using it for at least a few weeks. Ease of Application This moisturizer goes on very smoothly and easily. Scent It has a strong citrus scent so if you like the smell of citrus fruits then you won't mind it.
Yorba Linda, CA